“My Fair Lady” in AI
We showed our kids My Fair Lady for the first time. Since they were simultaneously horrified and entertained by Henry Higgins, I tried to get ChatGPT to replicate his personality. (I’m sure I’ll post more
We showed our kids My Fair Lady for the first time. Since they were simultaneously horrified and entertained by Henry Higgins, I tried to get ChatGPT to replicate his personality. (I’m sure I’ll post more
Augmental marks 15 years in business today. Here’s some of what I’ve learned along the way. Good people make good clients. The first draft is rarely the best draft. Then again, if you’re at version
I usually don’t talk about affection for inanimate objects, but I thought this was a good story. I was writing a marketing piece for a bathroom grab bar. You know. Those metal bars that help prevent
TED Talker Jia Jang spent weeks trying to desensitize himself to the pain of “no” through a series of exercises. In this example, the one that spoke most to me, he asks Five Guys for
If you ever wanted to control the weather, you’ll get your chance in the near future. I completed writing for Slipgate Studio’s augmented and virtual reality experience, Balloon Escape. It grants you power over the elements
When you’re staying inside during the pandemic, it helps to get creative — whether it’s for work or family time. Recently, I came up with a hide-and-seek game for my daughters using a paper towel
Recently, I read an article about what companies should do differently with their websites during COVID-19, and I thought I’d share. While the article focuses on e-commerce, I think it applies broadly to business sites.
O’Reilly Auto Parts “sells” a flux capacitor if you’re interested in time travel. The product has been listed since the late 2000s, a hidden and humorous bit of content that has attracted tens of thousands of
Because of COVID-19 concerns, my daughters are home from school. My wife is a veterinarian helping pets in need, so we’re both doing double duty. I’ve been playing ’80s music for the kids most mornings
Today, I learned how hard it can be to fill out a website form. “User Inyerface” is an online game that teaches you about bad web design by making you slog through it. It’s a
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
