Web Copy Analysis

Your site should be doing more for your business. See the obstacles that are tripping you up — and how to get past them. With “easy win” recommendations from a professional copywriter.

10+ years

experience

Quickly see what works and what doesn't with your website's writing. And find out how to fix it.

Your copy isn’t doing enough to convert prospects into customers. Eventually, you want to rewrite the whole site.

For now, you just need immediate improvement. Tactical advice. Achievable steps to improve your conversion rates.

"Our copy is just okay, but we don't think it's selling. We want better, and we want someone to show us how."

So, improve your writing with

Web Copy Analysis from Augmental

Get a video walkthrough reviewing your most important webpages

Here’s a brief example –>

“Kevin analyzes situations, offers specific and actionable solutions, and writes effective and strategic copy.”
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JT Hroncich

Managing Director,
Capitol Media Solutions

“Augmental guided us through the process of planning our new website’s content and crystallized our marketing message as a purpose-driven investment business.”
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Daniel Alexander

Managing Director, Real Estate Asset Partners

Web Copy Analysis

A detailed video with "easy win" recommendations for improving your most important webpages

With a single online payment of

$875

you get:

  • A 30-minute-plus video recording with actionable advice for improving your copy and messaging
  • Your choice: analysis of five website pages OR three website pages and three competitor pages
  • A 30-minute post-analysis call so you can get answers to your questions and discuss options for implementation

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A web copy analysis helps you

TIGHTEN UP YOUR KEY COPY

Get “best practice” advice on improving headlines, crossheads, bullet lists, calls to action, and buttons.

USE BETTER TACTICS

Know where to introduce proof of your promises, voice of customer, friction-reducing language, and optimized offers.

GIVE PEOPLE WHAT THEY NEED

Not every visitor is ready to buy. Ensure that you’re making the right offer to prospective customers at every stage in their journey.

CREATE A CLEAR CONVERSION PATH

From initial interest to returning customer, understand the role your pages play in getting visitors to convert.

"Do I need an analysis or a full copywriting project?"

Choose a web copy analysis if:

  • You want quick tactical advice on your writing and “how to” recommendations from a professional.
  • You want to show other decision-makers at your company why your site needs improvement.
  • You are trying to evaluate whether your site could benefit from a full copywriting project.

A web copy analysis does not include copywriting.

So, if you are interested in having me revise or rewrite your website, choose a full copywriting project instead.

Here's how a web copy analysis works . . .

1. BOOK THE ANALYSIS

Follow the buttons on this page to the payment form. After you’ve submitted it, your project is booked. It’s that simple.

2. SHARE A FEW DETAILS

I’ll email you a short set of questions that will help me know which webpages to target. The analysis will include either five website pages OR three website pages and three competitor pages.

3. RECEIVE THE RESULTS

You’ll get a video recording that details my findings. The analysis will focus on copy and messaging. It will identify likely obstacles to conversion and provide concrete ways to improve outcomes. The recording is yours to keep and review anytime.

4. GET QUESTIONS ANSWERED

Still have questions? Schedule a 30-minute conversation with me to ask what’s on your mind, get clarification, and discuss implementation.

With your website copy analysis, you can either

Hire me for a full copywriting project

I’ll apply the price of the analysis to the total for the full project.

See everything you get in a full project.

OR

DIY, starting with the insights you need

Use the video walkthrough I provide, and implement the recommendations on your own.

Get past the obstacles.
Get "easy win" recommendations.

Get Web Copy Analysis

$875

  • A 30-minute-plus video recording with actionable advice for improving your copy and messaging
  • Your choice: analysis of five website pages OR three website pages and three competitor pages
  • A 30-minute post-analysis call so you can get answers to your questions and discuss options for implementation
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XC Consulting: Website

CLIENT

XC Consulting

SERVICES

Website Copywriting, Architecture

LINKS
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“Working with Kevin and Augmental was a cathartic experience.”

“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”

Xavier Chang

Principal

XC Consulting

XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.

To achieve this objective, Augmental:

Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.

Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.

Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.

Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.

Wrote new case studies to add authority and trustworthiness to the consultancy.

I can help your company with a project like this.

PORTFOLIO

Web Copy Analysis

CLIENT
SERVICES
LINKS

I can help your company with a project like this.

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