“We are very happy with the results Augmental has helped us achieve.”
“By working with Augmental, we’ve been able to make better connections with the employers and job seekers who need our solutions. It identified our points of differentiation, wrote copy that showcased our work, and developed a brand name for our corporate giving program.”
Visionaire Partners, a Georgia-based IT staffing company, chose Augmental to refresh its existing website content. Its objectives were to:
Based on the research and interviews Augmental conducted with Visionaire Partners, it wrote all-new content for key pages on the company’s website. Augmental also proposed options for branding the Visionaire Partners community giving program, leading to the name “Vision for Good.”
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“We are very happy with the results Augmental has helped us achieve.”
“By working with Augmental, we’ve been able to make better connections with the employers and job seekers who need our solutions. It identified our points of differentiation, wrote copy that showcased our work, and developed a brand name for our corporate giving program.”
Visionaire Partners, a Georgia-based IT staffing company, chose Augmental to refresh its existing website content. Its objectives were to:
Based on the research and interviews Augmental conducted with Visionaire Partners, it wrote all-new content for key pages on the company’s website. Augmental also proposed options for branding the Visionaire Partners community giving program, leading to the name “Vision for Good.”
