Sharing: “What Companies Should Do Differently with Their Websites During COVID-19”

Recently, I read an article about what companies should do differently with their websites during COVID-19, and I thought I’d share.

While the article focuses on e-commerce, I think it applies broadly to business sites. One of the biggest points: potential customers may be looking for solutions in completely different ways. A search on a website for “gloves” now has a different meaning than it did in January. It’s worth a read.

What companies should do with websites during COVID-19

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XC Consulting: Website

CLIENT

XC Consulting

SERVICES

Website Copywriting, Architecture

LINKS
xc-consulting-homepage

“Working with Kevin and Augmental was a cathartic experience.”

“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”

Xavier Chang

Principal

XC Consulting

XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.

To achieve this objective, Augmental:

Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.

Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.

Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.

Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.

Wrote new case studies to add authority and trustworthiness to the consultancy.

I can help your company with a project like this.

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Sharing: “What Companies Should Do Differently with Their Websites During COVID-19”

CLIENT
SERVICES
LINKS

I can help your company with a project like this.

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