Writing for Time Travel

Back-to-the-Future-DeLorean

O’Reilly Auto Parts “sells” a flux capacitor if you’re interested in time travel. The product has been listed since the late 2000s, a hidden and humorous bit of content that has attracted tens of thousands of visits. In under 150 words, O’Reilly:

  • Generates interest in somewhat conventional products.
  • Creates a powerful metaphor for its business: “You really can do anything with your car.”
  • Protects its content. The Easter egg helped track unauthorized uses of product listings.

If I can support your company with this type of writing for its website or marketing, it’d be great to talk. Until then, here are other stories you might enjoy:

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XC Consulting: Website

CLIENT

XC Consulting

SERVICES

Website Copywriting, Architecture

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“Working with Kevin and Augmental was a cathartic experience.”

“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”

Xavier Chang

Principal

XC Consulting

XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.

To achieve this objective, Augmental:

Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.

Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.

Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.

Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.

Wrote new case studies to add authority and trustworthiness to the consultancy.

I can help your company with a project like this.

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Writing for Time Travel

CLIENT
SERVICES
LINKS

I can help your company with a project like this.

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