“Kevin analyzes situations, offers specific and actionable solutions, and writes effective and strategic copy.”
“One of the reasons that the relationship has been so successful is that Kevin takes a proactive approach. He understands how to work with our internal team and designer, and it makes for a seamless process.”
Capitol Media Solutions (CMS) provides full-service management of strategic media campaigns. The agency has directed over $500M in digital and traditional advertising.
CMS selected Kevin to revamp its website with the goal of improving conversion rates for prospective clients. As part of the project, he:
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Kevin analyzes situations, offers specific and actionable solutions, and writes effective and strategic copy.”
“One of the reasons that the relationship has been so successful is that Kevin takes a proactive approach. He understands how to work with our internal team and designer, and it makes for a seamless process.”
Capitol Media Solutions (CMS) provides full-service management of strategic media campaigns. The agency has directed over $500M in digital and traditional advertising.
CMS selected Kevin to revamp its website with the goal of improving conversion rates for prospective clients. As part of the project, he:
