PORTFOLIO

Capitol Media Solutions: Website

CLIENT
Capitol Media Solutions
SERVICES
Website Copywriting, Architecture, SEO, Content Creation, Content Marketing
Capitol Media Solutions

“Kevin analyzes situations, offers specific and actionable solutions, and writes effective and strategic copy.”

“One of the reasons that the relationship has been so successful is that Kevin takes a proactive approach. He understands how to work with our internal team and designer, and it makes for a seamless process.”

JT Hroncich
Managing Director
Capitol Media Solutions

Capitol Media Solutions (CMS) provides full-service management of strategic media campaigns. The agency has directed over $500M in digital and traditional advertising.

CMS selected Kevin to revamp its website with the goal of improving conversion rates for prospective clients. As part of the project, he:

  • Researched the agency and the decision-making process for its prospective clients.
  • Conducted a copy review of the existing website; a deep dive into Google Analytics; and a review of likely roadblocks to conversion.
  • Recommended new website architecture. The goal was to shorten the user’s journey to conversion.
  • Performed search engine optimization on targeted webpages. This included keyword analysis, competitive analysis. meta data writing, and SEO writing.
  • Wrote copy for the majority of the site. This included the homepage and long-form sales pages.
  • Provided recommendations to CMS’ designer on the site’s design.

I can help your company with a project like this.

PORTFOLIO

XC Consulting: Website

CLIENT

XC Consulting

SERVICES

Website Copywriting, Architecture

LINKS
xc-consulting-homepage

“Working with Kevin and Augmental was a cathartic experience.”

“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”

Xavier Chang

Principal

XC Consulting

XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.

To achieve this objective, Augmental:

Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.

Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.

Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.

Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.

Wrote new case studies to add authority and trustworthiness to the consultancy.

I can help your company with a project like this.

PORTFOLIO

Capitol Media Solutions: Website

CLIENT
Capitol Media Solutions
SERVICES
Website Copywriting, Architecture, SEO, Content Creation, Content Marketing
Capitol Media Solutions

“Kevin analyzes situations, offers specific and actionable solutions, and writes effective and strategic copy.”

“One of the reasons that the relationship has been so successful is that Kevin takes a proactive approach. He understands how to work with our internal team and designer, and it makes for a seamless process.”

JT Hroncich
Managing Director
Capitol Media Solutions

Capitol Media Solutions (CMS) provides full-service management of strategic media campaigns. The agency has directed over $500M in digital and traditional advertising.

CMS selected Kevin to revamp its website with the goal of improving conversion rates for prospective clients. As part of the project, he:

  • Researched the agency and the decision-making process for its prospective clients.
  • Conducted a copy review of the existing website; a deep dive into Google Analytics; and a review of likely roadblocks to conversion.
  • Recommended new website architecture. The goal was to shorten the user’s journey to conversion.
  • Performed search engine optimization on targeted webpages. This included keyword analysis, competitive analysis. meta data writing, and SEO writing.
  • Wrote copy for the majority of the site. This included the homepage and long-form sales pages.
  • Provided recommendations to CMS’ designer on the site’s design.

I can help your company with a project like this.

Websites Portfolio