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Requesting a “Hamburger Refill” with 100 Days of Rejection Therapy

TED Talker Jia Jang spent weeks trying to desensitize himself to the pain of “no” through a series of exercises. In this example, the one that spoke most to me, he asks Five Guys for a refill on his burger.

Obviously, that’s… not how it’s done.

However, Jia considered each “no” a success. Every attempt, no matter how silly, furthered his goal of growing more comfortable with creative risk. In the endeavoring, I think he found moments of ingenuity. No matter what you might think about his approach, it was certainly memorable.

This mindset is a great example for us all. Try it out. The worst they can do is say “no.”

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XC Consulting: Website

CLIENT

XC Consulting

SERVICES

Website Copywriting, Architecture

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“Working with Kevin and Augmental was a cathartic experience.”

“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”

Xavier Chang

Principal

XC Consulting

XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.

To achieve this objective, Augmental:

Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.

Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.

Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.

Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.

Wrote new case studies to add authority and trustworthiness to the consultancy.

I can help your company with a project like this.

PORTFOLIO

Requesting a “Hamburger Refill” with 100 Days of Rejection Therapy

CLIENT
SERVICES
LINKS

I can help your company with a project like this.

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