“The writing that Augmental provided effectively defined our approach and clarified our difference, and we see it helping connect us with our audiences.”
“Augmental guided us through the process of planning our new website’s content and crystallized our marketing message as a purpose-driven investment business.”
Real Estate Asset Partners (REAP) Capital is a multifamily real estate investment business with experience in asset, property, and construction management. The company focuses on advantageously situated and undervalued properties with the potential for high growth.
REAP Capital chose Augmental to assist in the creation of its new company website. Together, the companies defined their objectives, which were to grow awareness and generate leads from among REAP Capital’s target audiences and to build trust and confidence with lender audiences.
In pursuit of these objectives, Augmental:
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“The writing that Augmental provided effectively defined our approach and clarified our difference, and we see it helping connect us with our audiences.”
“Augmental guided us through the process of planning our new website’s content and crystallized our marketing message as a purpose-driven investment business.”
Real Estate Asset Partners (REAP) Capital is a multifamily real estate investment business with experience in asset, property, and construction management. The company focuses on advantageously situated and undervalued properties with the potential for high growth.
REAP Capital chose Augmental to assist in the creation of its new company website. Together, the companies defined their objectives, which were to grow awareness and generate leads from among REAP Capital’s target audiences and to build trust and confidence with lender audiences.
In pursuit of these objectives, Augmental:
