They met you. They liked you. Then, they forgot about you. Stop it from happening by reaching your customers at the moment of greatest opportunity.
With Unforgettable Email Sequences.
“The email campaigns Kevin has produced have made a big difference. He’s identified competitive advantages our company has always had but hasn’t always highlighted. Then, he’s written emails in a way that gets beyond features and benefits.”
James Runnion
President, NuWhirl Systems Corp
“Augmental has raised our game and given us the visibility needed to drive leads to our site and convert them into paying clients. The results have been exceptional.”
Tricia Dempsey
Founder, Agile
You invested hours and thousands in a great website. Or a sales presentation. Or a product.
The data proves it: people are responding. They’re paying attention to you, coming to your site or your event or your checkout page.
And then, [insert spooky noise here] . . . they’re ghosting you.
Now, you have no way in the world to get them back.
People aren’t always ready to buy.
That journey might take multiple visits, comparisons between options, and discussions with other stakeholders.
Or . . . people just get distracted. Or anxious about making a decision. Or hungry.
You’ve been there, right?
Then, one day, in a fit of inspiration, they decide that they’re ready to buy.
It just may not be from you.
Because they didn’t remember your company. Or their needs changed.
Or they were presented an offer from a competitor, and it was right in front of them when they needed it.
An email sequence is a series of emails.
Each brings your audience closer to your goal — whether you want to increase leads, engage site visitors, or retain customers.
Email sequences are triggered by action.
Someone signs up for your free tools. Or abandons an online shopping cart. Or takes some other step.
Your company sends an automated but highly tailored email.
Because each email is tied to the action, you take that person from momentary interest to the next stage in your sales process.
The campaigns you’re writing in-house aren’t making the impact you need
Maybe you already have email sequences for your contact form or shopping cart.
Or you’ve been keeping it simple: sending occasional email updates to your entire subscriber list.
But you’re not getting the results you want: leads, prospects, sales, and repeat business.
And your team doesn’t have the time or specialization to research and write conversion-focused email sequences.
A creative agency is overkill for your company’s needs
You want email copywriting services and marketing expertise.
But you don’t need the extras that often come with an agency: client managers, project managers, brand strategists, and graphic designers.
Your ideal solution is someone who combines these skills. And collaborates with your designer. And manages your projects in a professional, reliable way.
But it’s so hard to find someone who:
You don’t have time for the wrong fit
It’s got to be an email copywriter with a proven track record. Someone who cares about the work. Someone personally invested in your success.
Stand out in the inbox. Eliminate manual processes. Connect when recipients are ready.
And do it all with a single, reliable professional.
“One of the reasons that the relationship has been so successful is that Kevin takes a proactive approach. He understands how to work with our internal team and designer, and it makes for a seamless process.”
JT Hroncich
Managing Director,
Capitol Media Solutions
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal, XC Consulting
We’ll talk about your goals and the audiences you’re targeting. That way, we can identify the obstacles and take advantage of the opportunities.
I’ll review your existing email campaigns and the landing pages associated with them. Also, I’ll explore the needs of your audience. We want to write campaigns that seem to read the mind of your customer.
We’ll establish the number and type of email campaigns. The triggers that send them. And the offers for your audience. Maybe your e-commerce business wants to bring people back to their shopping carts. Or your B2B services company needs help attracting leads. The right email strategy can do it.
You’ll receive professionally written copy in Microsoft Word format. I’ll also create subject lines for each campaign, focusing on the recipient’s stage of awareness. The writing will avoid corporate blandness to help you stand out from the standard and to develop a relationship with your audience.
I’ll typically include layout and design recommendations in the copy document. Clients like my approach because it lets them visualize their campaigns. Designers LOVE my approach because it takes away the guesswork. That makes the process of creating campaigns easier and faster.
The email campaigns I write will include two rounds of revision. That way, you can request changes if needed. Revisions should be minimal, as demonstrated by client experiences over a decade-plus in business. I guarantee that I will personally double-check and spellcheck the copy I send. Don’t waste time fixing grammar and syntax.
A lead magnet to encourage website visitors to share their email address? A landing page so people who click your emails actually convert? We can talk about that and more as part of your project.
I can recommend some fantastic designers and design teams for you.
As part of a typical project, I give you everything you need to complete design more easily and effectively. This includes:
From there, you or your designer can implement the copy using the email marketing platform of your choice. Solutions like MailChimp include automation and click triggers, which allow you to take full advantage of the sequencing strategy we develop.
Trust your project to someone who has extensive experience, intensive training, and a proven record
SEO Page Optimization
Don’t lose time coordinating everyone’s work.
Or trying to figure out sequencing strategy.
Or shifting copy around to fit an email’s layout.
Just get everything you need for copy — from one provider.
I’ll respond to your questions and keep you updated on your project. Nothing spooky here.
I provide upfront flat-rate pricing for 99% of projects. That lets you know how much to budget and makes it easier to get started.
You won’t need to oversee every aspect of your project. I’ll partner with you at important milestones and otherwise work independently or with your design team.
An additional review of copy in design. Before your campaigns go out, I’ll fine-tune the copy in layout. Tightening up headlines and calls-to-action helps make the biggest impact possible.
An extra subject line for you to A/B test. Send campaigns to a small portion of your audience, see which one performs best, and use the winner. It’s a free and effective way to optimize performance.
Also, the guarantees: Double-checking and spellchecking all of the copy you receive. Straightforward pricing that helps you plan your budget. And professionalism you can rely on.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
