“We’ve seen a real impact on our bottom line thanks to Augmental’s work.”
“Kevin’s writing is clear, targeted, and engaging, and he brings a studied and consultative approach to everything we do together.”
Augmental strategized, designed, wrote, and managed a series of email marketing campaigns on behalf of COOLSHIRT, the leader in personal cooling systems. The audience was operating room surgeons and support staff.
The process included A/B testing to determine optimal delivery times and subject line formats. As the result of this work, COOLSHIRT has been able to target consumers by likelihood of interest and drive traffic to its website and products.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“We’ve seen a real impact on our bottom line thanks to Augmental’s work.”
“Kevin’s writing is clear, targeted, and engaging, and he brings a studied and consultative approach to everything we do together.”
Augmental strategized, designed, wrote, and managed a series of email marketing campaigns on behalf of COOLSHIRT, the leader in personal cooling systems. The audience was operating room surgeons and support staff.
The process included A/B testing to determine optimal delivery times and subject line formats. As the result of this work, COOLSHIRT has been able to target consumers by likelihood of interest and drive traffic to its website and products.
