Are you diving headlong into projects, stretching yourself to make sites with “that’s so cool” features, and building a reputation as a creative team to watch…
…or are you spending too much time on copy instead of launching and earning, disappointing clients and yourself with sites you know could have been SO MUCH BETTER?
You’re thiiiiis close to winning a project.
Then, the client asks, “You’ll write all the copy, right?”
Oof.
Now, you’re stuck in a no-win situation.
Maybe you say, “Yeah, we can do it, but most of our clients write their own copy.”
You’re hoping the would-be client will handle the writing. You really, really don’t want to be wasting hours on content.
Then again, maybe you say, “No, we don’t write copy for clients. Sorry.”
In which case, a super-busy company may second-guess the decision to hand you the project.
It’s not a matter of “if.” Prospects will ask about content, and you will need an answer.
“Kevin’s writing is clear, targeted, and engaging, and he brings a studied and consultative approach to everything we do together.”
Jay Buckalew
CEO / MP, COOLSHIRT SYSTEMS
“Augmental has raised our game and given us the visibility needed to drive leads to our site and convert them into paying clients. The results have been exceptional.”
Tricia Dempsey
Founder, Agile
You check your calendar. You glance at your email. You call but don’t leave a message.
It’s still not ready: the content that your client said it would write all on its lonesome.
Sure.
At best, you’ve completed your designs and been paid for your work. However, the site’s not done because the client:
Websites get delayed for all of these reasons. In the meantime, you can’t show off the finished product in your agency’s portfolio.
It doesn’t matter how beautiful and thoughtful your designs are if the client doesn’t write content to fit your layout.
Even professional web writers have to coordinate carefully with the design team so that copy flows elegantly where it belongs.
You don’t want to get two paragraphs where there should be one sentence.
You don’t want a huge column of unbroken text on a page meant to highlight images.
You don’t want to be missing big pieces of copy.
That’s when clients ask for revisions so that your designs fit their content: designs you thought were locked.
If the content is in your client’s hands, and if you only get paid after the website launches…
…you can’t get your money, even if you’ve finished 90% of your work.
Often, a client will disappear for months and return when the content is finally complete, ready for launch. By then, you’ve already booked another project.
It happens all the time.
Now, you’re juggling multiple assignments, trying to finish off a project you could have been paid for months before.
If the content is in your client’s hands, and if you only get paid after the website launches…
…you can’t get your money, even if you’ve finished 90% of your work.
Often, a client will disappear for months and return when the content is finally complete, ready for launch. By then, you’ve already booked another project.
It happens all the time.
Now, you’re juggling multiple assignments, trying to finish off a project you could have been paid for months before.
“One of the reasons that the relationship has been so successful is that Kevin takes a proactive approach. He understands how to work with our internal team and designer, and it makes for a seamless process.”
JT Hroncich
Managing Director,
Capitol Media Solutions
“This was a large project with a short deadline, and the website was being launched to serve the entire State of Louisiana, which meant that it was also going to be very public … We’re very pleased with the results.”
Lucas Tramontozzi
Program Manager, Louisiana Department of Health and Hospitals
When you’re a designer, you want to design.
When you’re an owner, you want to grow.
When you’re a Jet, you’re a Jet all the way.
You don’t need to be everything to everybody.
Are clients requesting many rounds of revisions or giving you a hard time about copy?
Is it slowing down your ability to complete work and get paid?
Could you produce sites of a higher quality by focusing on design and development?
It’s a hard position. Agencies want to focus on what they do best, but clients will make SEO an essential part of their project, and so designers and developers may feel pressure to “do SEO”.
In some cases, this means that they’ll take keywords supplied by a client, insert them into meta tags and copy, and call it “done.”
A few months later, the client will complain about the fact that the site is nearly invisible in rankings.
It would be nice if you could just say, “Yes, we work with a partner that helps clients with the SEO part.”
You’d win the business you want. They’d get the service they need.
If you’re ready to eliminate problems with completing copy . . .
If you’re ready to do better by your clients . . .
If you’re ready to do more of the work you love . . .
let’s partner up.
Augmental, the content creation company, supports businesses with exceptional writing.
The company’s been collaborating with design and development agencies like yours for more than 10 years. Just refer your clients to Augmental, and Augmental will do the same for you.
It’s an absolutely free way for you to build great sites faster.
It goes like this.
Client: “You’ll write all the copy, right?”
You: “Our content partner can take care of it all for you.”
Or…
Client: “We think we can write it in-house. It may take a while, though.”
You: “Have a professional writer do it, and we can probably launch more quickly.”
Or…
Client: “We really want to show up in Google. Can you SEO us?”
You: “We work with an SEO partner. Let us make the introduction.”
In every case, you’re giving your client the support it needs and freeing yourself to do what you want.
All of Augmental’s agreements are directly with your client.
You don’t need to sign anything. You don’t have to handle Augmental’s payments. You don’t need to communicate between Augmental and the client. You won’t subcontract in any way.
We’d just be two specialists, both providing services to the client and coordinating with one another.
“By working with Augmental, we’ve been able to make better connections with the employers and job seekers who need our solutions. It identified our points of differentiation, wrote copy that showcased our work, and developed a brand name for our corporate giving program.
Ray Stack
Dir. of Recruiting, Visionaire Partners
“Augmental guided us through the process of planning our new website’s content and crystallized our marketing message as a purpose-driven investment business.”
Daniel Alexander
Managing Director, Real Estate Asset Partners
No. Let’s keep it casual. Augmental will work directly with your client. You’ll work directly with your client. We’ll coordinate our efforts. It’ll be great.
TBD
Ideally, Augmental will be part of the project from the beginning, especially if search engine optimization is involved.
Waiting until the site is already designed and architected to introduce copy may limit what we can do or may result in redesigns. However, if it’s necessary, we can get it done!
If you want to explore new ways to build your websites, to have more time to push creative boundaries, and to focus on growing your business and taking care of your clients…
…let’s connect.
People aren’t always ready to buy.
That journey might take multiple visits, comparisons between options, and discussions with other stakeholders.
Or . . . people just get distracted. Or anxious about making a decision. Or hungry.
You’ve been there, right?
Then, one day, in a fit of inspiration, they decide that they’re ready to buy.
It just may not be from you.
Because they didn’t remember your company. Or their needs changed.
Or they were presented an offer from a competitor, and it was right in front of them when they needed it.
An email sequence is a series of emails.
Each brings your audience closer to your goal — whether you want to increase leads, engage site visitors, or retain customers.
Email sequences are triggered by action.
Someone signs up for your free tools. Or abandons an online shopping cart. Or takes some other step.
Your company sends an automated but highly tailored email.
Because each email is tied to the action, you take that person from momentary interest to the next stage in your sales process.
The campaigns you’re writing in-house aren’t making the impact you need
Maybe you already have email sequences for your contact form or shopping cart.
Or you’ve been keeping it simple: sending occasional email updates to your entire subscriber list.
But you’re not getting the results you want: leads, prospects, sales, and repeat business.
And your team doesn’t have the time or specialization to research and write conversion-focused email sequences.
A creative agency is overkill for your company’s needs
You want email copywriting services and marketing expertise.
But you don’t need the extras that often come with an agency: client managers, project managers, brand strategists, and graphic designers.
Your ideal solution is someone who combines these skills. And collaborates with your designer. And manages your projects in a professional, reliable way.
But it’s so hard to find someone who:
You don’t have time for the wrong fit
It’s got to be an email copywriter with a proven track record. Someone who cares about the work. Someone personally invested in your success.
We’ll talk about your goals and the audiences you’re targeting. That way, we can identify the obstacles and take advantage of the opportunities.
I’ll review your existing email campaigns and the landing pages associated with them. Also, I’ll explore the needs of your audience. We want to write campaigns that seem to read the mind of your customer.
We’ll establish the number and type of email campaigns. The triggers that send them. And the offers for your audience. Maybe your e-commerce business wants to bring people back to their shopping carts. Or your B2B services company needs help attracting leads. The right email strategy can do it.
You’ll receive professionally written copy in Microsoft Word format. I’ll also create subject lines for each campaign, focusing on the recipient’s stage of awareness. The writing will avoid corporate blandness to help you stand out from the standard and to develop a relationship with your audience.
I’ll typically include layout and design recommendations in the copy document. Clients like my approach because it lets them visualize their campaigns. Designers LOVE my approach because it takes away the guesswork. That makes the process of creating campaigns easier and faster.
The email campaigns I write will include two rounds of revision. That way, you can request changes if needed. Revisions should be minimal, as demonstrated by client experiences over a decade-plus in business. I guarantee that I will personally double-check and spellcheck the copy I send. Don’t waste time fixing grammar and syntax.
A lead magnet to encourage website visitors to share their email address? A landing page so people who click your emails actually convert? We can talk about that and more as part of your project.
No . . . but I can recommend some fantastic designers and design teams with whom I’ve worked.
As part of a typical project, I give you everything you need to complete design more easily and effectively. This includes:
From there, you or your designer can implement the copy using the email marketing platform of your choice. Solutions like MailChimp include automation and click triggers, which allow you to take full advantage of the sequencing strategy we develop.
Trust your project to someone who has extensive experience, intensive training, and a proven record
Don’t lose time coordinating everyone’s work.
Or trying to figure out sequencing strategy.
Or shifting copy around to fit an email’s layout.
Just get everything you need for copy — from one provider.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
