McDermott Financial Solutions provides relationship-based financial consulting services to help businesses achieve their goals for growth and profitability. The company wanted to use print marketing to reach its target audience and to promote its profitability coaching services.
Twwist Creative, a full-service graphic design studio, led the project and selected Augmental as its content partner. Red Tusk determined that a 5X7 marketing card would offer McDermott Financial Solutions the flexibility to reach potential clients in several ways, such as direct mail or as a leave-behind. The biggest challenges in creating the content were:
Augmental assisted in interviewing the client; created an outline for the structure of the content; and wrote the copy for the piece.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
McDermott Financial Solutions provides relationship-based financial consulting services to help businesses achieve their goals for growth and profitability. The company wanted to use print marketing to reach its target audience and to promote its profitability coaching services.
Twwist Creative, a full-service graphic design studio, led the project and selected Augmental as its content partner. Red Tusk determined that a 5X7 marketing card would offer McDermott Financial Solutions the flexibility to reach potential clients in several ways, such as direct mail or as a leave-behind. The biggest challenges in creating the content were:
Augmental assisted in interviewing the client; created an outline for the structure of the content; and wrote the copy for the piece.
