“Augmental created a messaging blueprint that provided my company with a clear, simple, and effective way of communicating with prospective clients.”
“The research and strategy Kevin completed helped me understand my audiences and points of differentiation better. In follow-up projects, Augmental used that same blueprint to enhance the company’s website and email marketing. Now, we have a more focused and confident story to tell.”
Agilitas, a human resources consultancy, wanted to engage more of its leads and convert them into clients more effectively. Augmental assisted the company in these efforts through a series of projects that included:
Creating a messaging blueprint to guide Agilitas’ marketing.
Based on company, competitor, and client research, Augmental developed a foundational strategy for communicating about Agilitas. This included a clear value proposition for the company.
Planning and writing the company’s website.
Augmental wrote a single-page website of nearly 1,500 words, presenting the company’s new value proposition.
Producing copy for Agilitas to use in its email marketing.
This included a series of “warm lead” email campaigns that Agilitas could use for introductions and follow-up messages to prospective clients.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Augmental created a messaging blueprint that provided my company with a clear, simple, and effective way of communicating with prospective clients.”
“The research and strategy Kevin completed helped me understand my audiences and points of differentiation better. In follow-up projects, Augmental used that same blueprint to enhance the company’s website and email marketing. Now, we have a more focused and confident story to tell.”
Agilitas, a human resources consultancy, wanted to engage more of its leads and convert them into clients more effectively. Augmental assisted the company in these efforts through a series of projects that included:
Creating a messaging blueprint to guide Agilitas’ marketing.
Based on company, competitor, and client research, Augmental developed a foundational strategy for communicating about Agilitas. This included a clear value proposition for the company.
Planning and writing the company’s website.
Augmental wrote a single-page website of nearly 1,500 words, presenting the company’s new value proposition.
Producing copy for Agilitas to use in its email marketing.
This included a series of “warm lead” email campaigns that Agilitas could use for introductions and follow-up messages to prospective clients.
