Augmental and Emerging Technology
Augmental works with businesses that want to stay on the forefront of new ideas. It researches emerging technology trends, creates ideas for ways that they might be used, and identifies partners who may be able to provide real-world solutions.
Sample Technology That Augmental Monitors
Augmented Reality: AR displayes virtual objects and information on top of the real world, whether you are viewing it through a mobile device, a desktop computer, or other hardware. Learn more about augmented reality on the Augmental website.
Geolocation: One of the more established emerging technologies, geolocation tells you where an object, such as a mobile device, is positioned. GPS is limited; it requires an unobstructed view of the device in order to determine its location. Anyone who has ever driven under thick foliage and been told by their GPS unit, “Signal lost”, understands this limitation. GPS also doesn’t distinguish between altitudes; it can’t independently tell you whether you are on the first floor of the mall or on the fifth floor. Geolocation is about emerging technology that can solve these problems and lead to new applications and hardware.
Interactive Games: From video games to mobile casual gaming, the worlds of interactive play provide opportunities for promotion, entertainment, and learning. Explore Augmental’s services for interactive games.
Domain Name Servers: It’s only been a few years since the world understood the phrase “.com”. Now, the Internet Corporation for Assigned Names and Numbers (ICANN) offers a plethora of options for renting online real estate. Augmental follows emerging technology trends such as internationalized country code top-level domains and the expansion of top-level domains to brands, products, and companies. Each has the potential to change how businesses represent themselves on the internet.
Smart Objects: In 2008, Kevin Preis published the academic paper he had prepared as a Harvard graduate student: “Things to Say: Future Applications of Smart Objects in Learning.” Smart object technology allows users to know something in real time about the physical objects in their presence. Unlike streets and buildings, which don’t move, objects require some other system so that information about them can follow them wherever they go. Whether it’s a cereal box or a museum painting, emerging technology like QR codes, near field communciation, and advanced RFID are bringing smart objects to life.