HARP was a Department of Education-funded study exploring the effects of augmented reality and games on learning. The study included researchers at the Harvard Graduate School of Education, the University of Wisconsin at Madison, and the Teacher Education Program at MIT. Part of Kevin Preis’ role was to produce materials that could be developed into new augmented reality experiences for middle- and high-school students.
Preis developed original story ideas, video scripts, game logic, and related assets for Rescue . In the story, the crew of the Screaming Lizard is lost at sea. Friends and families in the ocean town of Metry have turned to the students–playing the role of scientific experts–to help find the ship and to bring the crew back to safety.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
HARP was a Department of Education-funded study exploring the effects of augmented reality and games on learning. The study included researchers at the Harvard Graduate School of Education, the University of Wisconsin at Madison, and the Teacher Education Program at MIT. Part of Kevin Preis’ role was to produce materials that could be developed into new augmented reality experiences for middle- and high-school students.
Preis developed original story ideas, video scripts, game logic, and related assets for Rescue . In the story, the crew of the Screaming Lizard is lost at sea. Friends and families in the ocean town of Metry have turned to the students–playing the role of scientific experts–to help find the ship and to bring the crew back to safety.
