eSPARC is a full-service environmental consulting firm that delivers strategies for permitting and regulatory compliance. The company chose Augmental and design partner Helmet Studio to create a new online presence reflective of its services and approach.
The project presented several challenges, including the need for clarity in the content despite the highly technical nature of the field. In response, Augmental reviewed background materials; interviewed the client’s leadership; and wrote the content for the entire CAMS eSPARC website in a simple and direct fashion.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
eSPARC is a full-service environmental consulting firm that delivers strategies for permitting and regulatory compliance. The company chose Augmental and design partner Helmet Studio to create a new online presence reflective of its services and approach.
The project presented several challenges, including the need for clarity in the content despite the highly technical nature of the field. In response, Augmental reviewed background materials; interviewed the client’s leadership; and wrote the content for the entire CAMS eSPARC website in a simple and direct fashion.
