“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
XC Consulting’s goal was to convert more of its website visitors into clients. To accomplish this end, the company offered its “6-Point Process Checklist” as an online lead magnet. It hired Augmental to support the lead magnet with automated email marketing.
As part of the project, Augmental conducted research into the audience for the checklist and the client’s typical sales process. It then developed a written automation strategy with recommended audiences, triggers, and timing based on the MailChimp platform.
Once XC Consulting approved the strategy, Augmental wrote copy for multiple email campaigns. Each campaign included different evidence around the value of XC Consulting’s services, and each had a distinct offer.
With this strategy, XC Consulting has reduced manual processes and has been able to engage prospects more quickly and more frequently.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
XC Consulting’s goal was to convert more of its website visitors into clients. To accomplish this end, the company offered its “6-Point Process Checklist” as an online lead magnet. It hired Augmental to support the lead magnet with automated email marketing.
As part of the project, Augmental conducted research into the audience for the checklist and the client’s typical sales process. It then developed a written automation strategy with recommended audiences, triggers, and timing based on the MailChimp platform.
Once XC Consulting approved the strategy, Augmental wrote copy for multiple email campaigns. Each campaign included different evidence around the value of XC Consulting’s services, and each had a distinct offer.
With this strategy, XC Consulting has reduced manual processes and has been able to engage prospects more quickly and more frequently.
