In partnership with Firm Media, which provides internet marketing for professional practices, Augmental created search engine optimized content for MEA. The organization is the MidAtlantic’s leading provider of supervisory and management training.
Through the project, Augmental produced optimized webpage articles on subjects ranging from executive compensation to leadership development to harassment training and computer training. The work involved interviews with MEA’s subject matter experts, meta tag writing, content writing, and keyword integration.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
In partnership with Firm Media, which provides internet marketing for professional practices, Augmental created search engine optimized content for MEA. The organization is the MidAtlantic’s leading provider of supervisory and management training.
Through the project, Augmental produced optimized webpage articles on subjects ranging from executive compensation to leadership development to harassment training and computer training. The work involved interviews with MEA’s subject matter experts, meta tag writing, content writing, and keyword integration.
