Meridian Worldwide Transportation Group Meridian is an established transportation provider for businesses with unique logistics requirements. The company is a client of Firm Media, which offers strategic digital marketing for professional practices.
Before the project, Meridian’s business services were described across several different websites, and these websites were not updated for modern web technologies. Firm Media handled the redesign of Meridian’s home online and chose Augmental to develop copy for the entire website.
The copy Augmental produced struck a balance between presenting the technical aspects of Meridian’s services and offering a sales-oriented approach in the copy. Bold headlines and succinct copy replaced lengthy descriptive paragraphs from the earlier site.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
Meridian Worldwide Transportation Group Meridian is an established transportation provider for businesses with unique logistics requirements. The company is a client of Firm Media, which offers strategic digital marketing for professional practices.
Before the project, Meridian’s business services were described across several different websites, and these websites were not updated for modern web technologies. Firm Media handled the redesign of Meridian’s home online and chose Augmental to develop copy for the entire website.
The copy Augmental produced struck a balance between presenting the technical aspects of Meridian’s services and offering a sales-oriented approach in the copy. Bold headlines and succinct copy replaced lengthy descriptive paragraphs from the earlier site.
