“Mandolin” | Smashwords, 2010
A police investigation into an exclusive magician’s club threatens to uncover a terrifying secret. Detectives want answers from Jerrold Scarlet, a veteran illusionist, about the club’s final night of performances. Time is running out for him and for his brilliant protege, Cyrus Randow, and while Scarlet knows a magician must not reveal his secrets, he has to decide: what if it costs him his soul?
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Mandolin” | Smashwords, 2010
A police investigation into an exclusive magician’s club threatens to uncover a terrifying secret. Detectives want answers from Jerrold Scarlet, a veteran illusionist, about the club’s final night of performances. Time is running out for him and for his brilliant protege, Cyrus Randow, and while Scarlet knows a magician must not reveal his secrets, he has to decide: what if it costs him his soul?
