“Kevin took a strategic approach to defining our content needs, communicated with us throughout the project, and delivered everything on time.”
“This was a large project with a short deadline, and the website was being launched to serve the entire State of Louisiana, which meant that it was also going to be very public. . . We’re very pleased with the results.”
Louisiana Health Finder was a resource from the Louisiana Department of Health and Hospitals and its “Consumers’ Right to Know” program. The website empowered visitors with information on the cost, quality, and performance of health care providers and plans. Its goal was to offer reliable health care information in a transparent and accessible way. LDHH chose Augmental to write copy for the majority of the website, citing a need for quality work delivered under a tight deadline.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Kevin took a strategic approach to defining our content needs, communicated with us throughout the project, and delivered everything on time.”
“This was a large project with a short deadline, and the website was being launched to serve the entire State of Louisiana, which meant that it was also going to be very public. . . We’re very pleased with the results.”
Louisiana Health Finder was a resource from the Louisiana Department of Health and Hospitals and its “Consumers’ Right to Know” program. The website empowered visitors with information on the cost, quality, and performance of health care providers and plans. Its goal was to offer reliable health care information in a transparent and accessible way. LDHH chose Augmental to write copy for the majority of the website, citing a need for quality work delivered under a tight deadline.
