Lockjaw Garage creates furniture and accessories that are vintage, industrial, and beautiful. The business, a client of digital marketing company Firm Media, needed a website with copy that was reflective of the owner’s voice and the objects he designs.
Augmental interviewed the client and conducted research on Lockjaw Garage. She then wrote content for the website that used a first-person approach, told the client’s story in a succinct and emotional way, and presented the business more as an experience than as a place “to just buy something.”
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
Lockjaw Garage creates furniture and accessories that are vintage, industrial, and beautiful. The business, a client of digital marketing company Firm Media, needed a website with copy that was reflective of the owner’s voice and the objects he designs.
Augmental interviewed the client and conducted research on Lockjaw Garage. She then wrote content for the website that used a first-person approach, told the client’s story in a succinct and emotional way, and presented the business more as an experience than as a place “to just buy something.”
