LifeValet creates interior design fixtures and accessories focused on “safety meets style.” Its products include a first-of-its-kind customizable grab bar for home and commercial settings.
As a new business, the company wanted to introduce itself and its offerings through major industry conventions. However, it recognized the need to revamp its placeholder website before these events. The company wanted a new site that would:
Augmental determined that the first step was define LifeValet’s messaging, with an emphasis on its products, audiences, and points of differentiation. After establishing this messaging, Augmental:
Augmental delivered its work under an expedited timeline, allowing LifeValet to complete the site update before the industry conventions. This gave the company an easy and effective way to introduce prospects to LifeValet — and to keep them connected to the company over time.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
LifeValet creates interior design fixtures and accessories focused on “safety meets style.” Its products include a first-of-its-kind customizable grab bar for home and commercial settings.
As a new business, the company wanted to introduce itself and its offerings through major industry conventions. However, it recognized the need to revamp its placeholder website before these events. The company wanted a new site that would:
Augmental determined that the first step was define LifeValet’s messaging, with an emphasis on its products, audiences, and points of differentiation. After establishing this messaging, Augmental:
Augmental delivered its work under an expedited timeline, allowing LifeValet to complete the site update before the industry conventions. This gave the company an easy and effective way to introduce prospects to LifeValet — and to keep them connected to the company over time.
