LifeValet by NuWhirl creates products where “safety meets style.” The company selected Augmental to assist in promoting a first-of-its-kind customizable grab bar.
Grab bars are essential in helping prevent slips and falls. However, their traditional design is bland and institutional. Marketing for this product category often focuses on features and technical aspects instead of the value to their audience.
Through research and interviews with the LifeValet team, Augmental established a marketing voice as unique as the product itself:
“You always needed grab bars, but you’ve never loved them. Until now.”
The sell-sheet that Augmental wrote for LifeValet focuses on the relationship between the interior designer and traditional grab bars. It’s framed as a necessary but unwelcome compromise, an “unlucky in love” story that deserves a happy ending.
With humor and personality, the writing tells its audience that with BLEND Grab Bars, “You’ve finally met the perfect match — for your space.”
The stakes for this marketing piece were high. LifeValet unveiled the concept while exhibiting at the Kitchen and Bath Industry Show, North America’s largest event of this kind.
The result? LifeValet reports that Augmental “played a key role in generating the powerful messaging which contributed to the show’s successful response.” “The response was remarkably positive to all products we showed,” and the company generated an unprecedented number of leads from the exhibition.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
LifeValet by NuWhirl creates products where “safety meets style.” The company selected Augmental to assist in promoting a first-of-its-kind customizable grab bar.
Grab bars are essential in helping prevent slips and falls. However, their traditional design is bland and institutional. Marketing for this product category often focuses on features and technical aspects instead of the value to their audience.
Through research and interviews with the LifeValet team, Augmental established a marketing voice as unique as the product itself:
“You always needed grab bars, but you’ve never loved them. Until now.”
The sell-sheet that Augmental wrote for LifeValet focuses on the relationship between the interior designer and traditional grab bars. It’s framed as a necessary but unwelcome compromise, an “unlucky in love” story that deserves a happy ending.
With humor and personality, the writing tells its audience that with BLEND Grab Bars, “You’ve finally met the perfect match — for your space.”
The stakes for this marketing piece were high. LifeValet unveiled the concept while exhibiting at the Kitchen and Bath Industry Show, North America’s largest event of this kind.
The result? LifeValet reports that Augmental “played a key role in generating the powerful messaging which contributed to the show’s successful response.” “The response was remarkably positive to all products we showed,” and the company generated an unprecedented number of leads from the exhibition.
