Augmental planned, wrote, and maintains the copy on the Go See Campus website.
This includes a series of original articles on the college search, the site’s help section, instructional copy, and homepage call-outs. Augmental also produced design elements, such as images of universities and the entire mobile-responsive version of the site.
To maintain visibility in search results, Augmental has led an SEO campaign focused on meta tags, page content, and link building. As a result, it has captured page one search rankings for many of its target keywords.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
Augmental planned, wrote, and maintains the copy on the Go See Campus website.
This includes a series of original articles on the college search, the site’s help section, instructional copy, and homepage call-outs. Augmental also produced design elements, such as images of universities and the entire mobile-responsive version of the site.
To maintain visibility in search results, Augmental has led an SEO campaign focused on meta tags, page content, and link building. As a result, it has captured page one search rankings for many of its target keywords.
