See Below
Go See Campus is the free website that helps students and parents plan campus visits and make the most of the college search.
As a start-up in a competitive educational market, Go See Campus could not rely on mass media buying and advertising to grow its user base. Augmental defined Go See Campus’ target audiences and developed a content marketing plan to reach high school students, parents, high school counselors, and educational consultants, among other groups.
Augmental’s work included creating a content marketing calendar and content distribution plan; writing and designing on-site content; producing and launching off-site content via social media and email marketing; and developing content partnerships to reach an even wider audience. Through this effort, Go See Campus has captured page one search results rankings for many of its target keywords.
Articles for Go See Campus include:
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
See Below
Go See Campus is the free website that helps students and parents plan campus visits and make the most of the college search.
As a start-up in a competitive educational market, Go See Campus could not rely on mass media buying and advertising to grow its user base. Augmental defined Go See Campus’ target audiences and developed a content marketing plan to reach high school students, parents, high school counselors, and educational consultants, among other groups.
Augmental’s work included creating a content marketing calendar and content distribution plan; writing and designing on-site content; producing and launching off-site content via social media and email marketing; and developing content partnerships to reach an even wider audience. Through this effort, Go See Campus has captured page one search results rankings for many of its target keywords.
Articles for Go See Campus include:
