“Kevin’s messaging strategy and conversion-focused writing transformed our website.”
“He conducted thorough research to evaluate our company’s opportunities. Then, he worked with our team to map the journeys our different audiences needed to take. Beyond writing the pages, he also helped our designers lay out content for the biggest impact.”
gearUP outfits team sports programs with custom uniforms and apparel, sourcing products from premium brands such as NIKE and Under Armor. The company wanted to attract more visitors to its website as well as to increase engagement and conversion among its audiences. gearUP hired Augmental to provide messaging, conversion strategy, and copywriting in a complete revamp of the site. Augmental’s work included:
Augmental spoke with company stakeholders covering the C-level, marketing, sales, and design teams. It interviewed customers, reviewed testimonials, and helped prepare a short-response survey. In addition, Augmental analyzed competitor site copy, features, and structures.
Based on Augmental’s research, it recommended options for gearUP’s value proposition: the qualities that make the company different from competitors and valuable to target audiences. It also proposed a new website architecture to decrease decision friction and increase conversions.
Augmental wrote copy for nearly all of the evergreen webpages on the gearUP website. It followed best practices in SEO writing while prioritizing copy that reads naturally and that puts the human first. The work included drafting title tags and meta descriptions to promote site visits.
To assist in the development process and to speed up the site’s launch, Augmental recommended layout, user interactions, and design elements in its copy documents.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Kevin’s messaging strategy and conversion-focused writing transformed our website.”
“He conducted thorough research to evaluate our company’s opportunities. Then, he worked with our team to map the journeys our different audiences needed to take. Beyond writing the pages, he also helped our designers lay out content for the biggest impact.”
gearUP outfits team sports programs with custom uniforms and apparel, sourcing products from premium brands such as NIKE and Under Armor. The company wanted to attract more visitors to its website as well as to increase engagement and conversion among its audiences. gearUP hired Augmental to provide messaging, conversion strategy, and copywriting in a complete revamp of the site. Augmental’s work included:
Augmental spoke with company stakeholders covering the C-level, marketing, sales, and design teams. It interviewed customers, reviewed testimonials, and helped prepare a short-response survey. In addition, Augmental analyzed competitor site copy, features, and structures.
Based on Augmental’s research, it recommended options for gearUP’s value proposition: the qualities that make the company different from competitors and valuable to target audiences. It also proposed a new website architecture to decrease decision friction and increase conversions.
Augmental wrote copy for nearly all of the evergreen webpages on the gearUP website. It followed best practices in SEO writing while prioritizing copy that reads naturally and that puts the human first. The work included drafting title tags and meta descriptions to promote site visits.
To assist in the development process and to speed up the site’s launch, Augmental recommended layout, user interactions, and design elements in its copy documents.
