Fluid Power South offers automation component products to businesses in Georgia and throughout the region. The company’s earlier website used older design methods, provided limited information for customers, and did not reflect the advanced nature of its work. Augmental supported Fluid Power South with content for its website revamp.
As part of the process, Augmental created a new sitemap and architecture, conducted interviews with the company’s key leadership, wrote copy for the entire website, and produced an introductory blog post. The resulting site offers a cleaner, more scannable, and more informative experience with information that helps differentiate Fluid Power South from competitors.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
Fluid Power South offers automation component products to businesses in Georgia and throughout the region. The company’s earlier website used older design methods, provided limited information for customers, and did not reflect the advanced nature of its work. Augmental supported Fluid Power South with content for its website revamp.
As part of the process, Augmental created a new sitemap and architecture, conducted interviews with the company’s key leadership, wrote copy for the entire website, and produced an introductory blog post. The resulting site offers a cleaner, more scannable, and more informative experience with information that helps differentiate Fluid Power South from competitors.
