CEA is a not-for-profit human resource employers association that supports thousands of businesses in California with membership, consulting, and training. Firm Media, CEA’s search engine optimization partner, selected Augmental to create 20 pages of original, optimized content focused on CEA’s goals.
For the project, Augmental interviewed the client; reviewed existing materials; and wrote content for webpages on a variety of management training, human resource, and labor law topics.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
CEA is a not-for-profit human resource employers association that supports thousands of businesses in California with membership, consulting, and training. Firm Media, CEA’s search engine optimization partner, selected Augmental to create 20 pages of original, optimized content focused on CEA’s goals.
For the project, Augmental interviewed the client; reviewed existing materials; and wrote content for webpages on a variety of management training, human resource, and labor law topics.
