Buddy & Baba provides inspiration for family vacation with travel guides, personal essays, and a support community. The company’s goals were to promote interest in its upcoming website launch and to associate its brand with new experiences, innovation, and family travel.
Augmental created a virtual reality game to help Buddy & Baba achieve its goals. The experience incorporated themes of exploration, connection, and community.
As part of the project, Augmental:
The VR game has helped Buddy & Baba gain attention for its website in advance of launch.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
Buddy & Baba provides inspiration for family vacation with travel guides, personal essays, and a support community. The company’s goals were to promote interest in its upcoming website launch and to associate its brand with new experiences, innovation, and family travel.
Augmental created a virtual reality game to help Buddy & Baba achieve its goals. The experience incorporated themes of exploration, connection, and community.
As part of the project, Augmental:
The VR game has helped Buddy & Baba gain attention for its website in advance of launch.
