“We were impressed with Kevin’s ability to understand our work and present our value, and we appreciated the quality, professionalism, and insight of his writing.”
“Augmental revamped the copy on our website to help us convert prospective clients and engage our current clients. It conducted research and interviews with our professionals, planned the site’s architecture, and wrote new copy focused on our goals, including biographical pages for our leadership and team.”
For more than 70 years, Birnbrey, Minsk, Minsk & Perling has supported its clients with accounting expertise. The firm hired Augmental to help it engage and convert prospective clients and to provide current clients with essential resources and information.
As part of the project, Augmental:
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“We were impressed with Kevin’s ability to understand our work and present our value, and we appreciated the quality, professionalism, and insight of his writing.”
“Augmental revamped the copy on our website to help us convert prospective clients and engage our current clients. It conducted research and interviews with our professionals, planned the site’s architecture, and wrote new copy focused on our goals, including biographical pages for our leadership and team.”
For more than 70 years, Birnbrey, Minsk, Minsk & Perling has supported its clients with accounting expertise. The firm hired Augmental to help it engage and convert prospective clients and to provide current clients with essential resources and information.
As part of the project, Augmental:
