PORTFOLIO

Augmental: Virtual Experiences

CLIENT
Augmental
SERVICES
Design, Video, Creative
LINKS

Samples Below

Augmental

Several audiences benefit from Augmental’s services in content creation and content marketing. These include web design agencies and companies that produce virtual reality and augmented reality experiences.

To connect with these audiences, Augmental planned, produced, A/B tested, and launched a series of digital ads. The campaign targeted two different groups: virtual and augmented reality professionals and website design teams. Augmental published the ads using LinkedIn’s “Sponsored Content” platform using a short video format. In the campaign:

  • The “VR” creative hit a top click-through rate (CTR) of over 1.15%. For perspective, industry standards for CTR measure anything over 1% as “high performance.”
  • After Augmental reduced the bid to the minimum allowed, the VR creative maintained an average 0.8% click-through rate. This provided the best balance of cost-to-performance for the campaign.
  • The “web design” creative reached a high of 1.5% CTR. After resizing the bid to the budget, this creative averaged 1.07% CTR.

Static View of Video Creative in LinkedIn

static-ad-creative-VR-LI

Video Creative for VR Professionals



Video Creative for Web Design Professionals

I can help your company with a project like this.

PORTFOLIO

XC Consulting: Website

CLIENT

XC Consulting

SERVICES

Website Copywriting, Architecture

LINKS
xc-consulting-homepage

“Working with Kevin and Augmental was a cathartic experience.”

“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”

Xavier Chang

Principal

XC Consulting

XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.

To achieve this objective, Augmental:

Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.

Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.

Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.

Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.

Wrote new case studies to add authority and trustworthiness to the consultancy.

Video Creative for VR Professionals



Video Creative for Web Design Professionals

I can help your company with a project like this.

PORTFOLIO

Augmental: Virtual Experiences

CLIENT
Augmental
SERVICES
Design, Video, Creative
LINKS

Samples Below

Augmental

Several audiences benefit from Augmental’s services in content creation and content marketing. These include web design agencies and companies that produce virtual reality and augmented reality experiences.

To connect with these audiences, Augmental planned, produced, A/B tested, and launched a series of digital ads. The campaign targeted two different groups: virtual and augmented reality professionals and website design teams. Augmental published the ads using LinkedIn’s “Sponsored Content” platform using a short video format. In the campaign:

  • The “VR” creative hit a top click-through rate (CTR) of over 1.15%. For perspective, industry standards for CTR measure anything over 1% as “high performance.”
  • After Augmental reduced the bid to the minimum allowed, the VR creative maintained an average 0.8% click-through rate. This provided the best balance of cost-to-performance for the campaign.
  • The “web design” creative reached a high of 1.5% CTR. After resizing the bid to the budget, this creative averaged 1.07% CTR.

Static View of Video Creative in LinkedIn

static-ad-creative-VR-LI

Video Creative for VR Professionals



Video Creative for Web Design Professionals

I can help your company with a project like this.

Websites Portfolio