Several audiences benefit from Augmental’s services in content creation and content marketing. These include web design agencies and companies that produce virtual reality and augmented reality experiences.

To connect with these audiences, Augmental planned, produced, A/B tested, and launched a series of digital ads. The campaign targeted two different groups: virtual and augmented reality professionals and website design teams. Augmental published the ads using LinkedIn’s “Sponsored Content” platform using a short video format. In the campaign:

• The “VR” creative hit a top click-through rate (CTR) of over 1.15%. For perspective, industry standards for CTR measure anything over 1% as “high performance.”
• After Augmental reduced the bid to the minimum allowed, the VR creative maintained an average 0.8% click-through rate. This provided the best balance of cost-to-performance for the campaign.
• The “web design” creative reached a high of 1.5% CTR. After resizing the bid to the budget, this creative averaged 1.07% CTR.

Static View of Video Creative in LinkedIn