Athleticloud aims to connect coaches, parents and athletes through a secure cloud-based solution. Augmental supported the business through Athleticloud’s strategic digital marketing company, Firm Media.
Athleticloud required a marketing tool to offer potential customers a complete overview of its features, pricing, and points of differentiation. Firm Media proposed and designed a microsite for this purpose. For its part, Augmental conducted interviews with Athleticloud; reviewed background materials; and wrote engaging, goal-oriented copy aimed at driving leads to sign up for future updates from the company.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
Athleticloud aims to connect coaches, parents and athletes through a secure cloud-based solution. Augmental supported the business through Athleticloud’s strategic digital marketing company, Firm Media.
Athleticloud required a marketing tool to offer potential customers a complete overview of its features, pricing, and points of differentiation. Firm Media proposed and designed a microsite for this purpose. For its part, Augmental conducted interviews with Athleticloud; reviewed background materials; and wrote engaging, goal-oriented copy aimed at driving leads to sign up for future updates from the company.
