“Augmental gave me a concrete way of talking about my company so that its services and value are clear to clients.”
“In the process, Kevin helped me rethink how I structure those services and what I offer over competitors. I’m grateful for his guidance and the hard work he put into the company’s messaging and website.”
Aligncomp, a compensation strategy consultancy, hired Augmental to revamp its website. The goals were to engage more prospects and to convert them into new clients.
As part of this project, Augmental conducted a company interview to learn about the business, its target audiences, and the unique value of its services. It coordinated on design and layout with Twwist Creative. Then, Augmental then wrote an extended single-page website of nearly 2,000 words, taking prospects through a customer journey — from “interest” to “action.”
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Augmental gave me a concrete way of talking about my company so that its services and value are clear to clients.”
“In the process, Kevin helped me rethink how I structure those services and what I offer over competitors. I’m grateful for his guidance and the hard work he put into the company’s messaging and website.”
Aligncomp, a compensation strategy consultancy, hired Augmental to revamp its website. The goals were to engage more prospects and to convert them into new clients.
As part of this project, Augmental conducted a company interview to learn about the business, its target audiences, and the unique value of its services. It coordinated on design and layout with Twwist Creative. Then, Augmental then wrote an extended single-page website of nearly 2,000 words, taking prospects through a customer journey — from “interest” to “action.”
