User Inyerface and Content Writing

Today, I learned how hard it can be to fill out a website form.

User Inyerface” is an online game that teaches you about bad web design by making you slog through it. It’s a funny, frustrating experience.

After finishing the game, I came away with a better appreciation for the tacit agreements we’ve all made about communicating digitally. Just starting the game requires you to forget everything you know about underlined links and buttons.

From a writing standpoint, there are other lessons. Guide people with clear instructions. Provide information when and where it’s needed. Reduce friction that prevents action.

If I can help your business with this type of writing for its content marketing or virtual experiences, please let me know. In the meantime, here are some other links I thought you might like:

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XC Consulting: Website

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XC Consulting

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Website Copywriting, Architecture

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“Working with Kevin and Augmental was a cathartic experience.”

“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”

Xavier Chang

Principal

XC Consulting

XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.

To achieve this objective, Augmental:

Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.

Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.

Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.

Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.

Wrote new case studies to add authority and trustworthiness to the consultancy.

I can help your company with a project like this.

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User Inyerface and Content Writing

CLIENT
SERVICES
LINKS

I can help your company with a project like this.

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