Augmental marks 15 years in business today. Here’s some of what I’ve learned along the way.

Good people make good clients.

The first draft is rarely the best draft. Then again, if you’re at version ten, it’s time to send.

You can find intense gratification in solving esoteric problems, whether it’s uncovering an ideal adjective or winnowing down a lengthy headline.

Choose partners with high standards and skills to elevate your own work.

Expect daily challenges, but avoid their emotional toll.

Find ways to celebrate the victories — even if the win is small, silly, or only known to you.

When you do something for the first time, it’s supposed to be difficult. We often forget this when we leave childhood and berate ourselves for initial failure.

Taking a walk can give you the perspective you won’t find in your desk chair.

Accept that you won’t always succeed with your best effort. Don’t take it as a personal failing.

Prioritize the people who love and support you. They matter more than anything else, whether your business ends with your retirement or outlasts you by three generations.

Thanks to all of the clients, family, and friends who have made 15 years possible.

– Kevin