“Kevin does an amazing and professional job with our projects, whether it’s content writing, email marketing, direct mail, or marketing research.”
“With his help, we’ve grown our audience, attracted new members, and created a strategic approach to our promotion.”
Collector Revolution, an online marketplace for sports cards and memorabilia, chose Augmental to plan and write content for its direct mail print campaign announcing the website’s launch. The printing and mailing process were handled by a third-party provider.
Because of the diverse needs of the Collector Revolution audience, Augmental recommended creating two direct mail messages: one campaign focused on individual collectors and another that targeted retailers. Additionally:
The project was completed on time, on budget, and with great results for the client.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Kevin does an amazing and professional job with our projects, whether it’s content writing, email marketing, direct mail, or marketing research.”
“With his help, we’ve grown our audience, attracted new members, and created a strategic approach to our promotion.”
Collector Revolution, an online marketplace for sports cards and memorabilia, chose Augmental to plan and write content for its direct mail print campaign announcing the website’s launch. The printing and mailing process were handled by a third-party provider.
Because of the diverse needs of the Collector Revolution audience, Augmental recommended creating two direct mail messages: one campaign focused on individual collectors and another that targeted retailers. Additionally:
The project was completed on time, on budget, and with great results for the client.
