“We’ve seen a real impact on our bottom line thanks to Augmental’s work.”
“Kevin’s writing is clear, targeted, and engaging, and he brings a studied and consultative approach to everything we do together.”
COOLSHIRT SYSTEMS is a leading provider of personal cooling systems for a variety of industries, including medical, motorsports, industry, and entertainment. Its active cooling systems and garments help people manage body heat in extreme environments.
The company has chosen Augmental for several projects, including the creation of its sell sheets. Documents like the one linked here provide technical specifications and briefly describe the value of COOLSHIRT’s products. The project entailed extensive discussions with the company’s team and working in partnership with its in-house designer.
COOLSHIRT also selected Augmental to write a press release announcing its joint venture: the production of a new hazardous material suit with built-in cooling. The suit would be designed to protect health care workers from heat-related risks in treating infectious diseases. Augmental worked with key team members and met a tight schedule to produce the release in time for COOLSHIRT’s deadline.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“We’ve seen a real impact on our bottom line thanks to Augmental’s work.”
“Kevin’s writing is clear, targeted, and engaging, and he brings a studied and consultative approach to everything we do together.”
COOLSHIRT SYSTEMS is a leading provider of personal cooling systems for a variety of industries, including medical, motorsports, industry, and entertainment. Its active cooling systems and garments help people manage body heat in extreme environments.
The company has chosen Augmental for several projects, including the creation of its sell sheets. Documents like the one linked here provide technical specifications and briefly describe the value of COOLSHIRT’s products. The project entailed extensive discussions with the company’s team and working in partnership with its in-house designer.
COOLSHIRT also selected Augmental to write a press release announcing its joint venture: the production of a new hazardous material suit with built-in cooling. The suit would be designed to protect health care workers from heat-related risks in treating infectious diseases. Augmental worked with key team members and met a tight schedule to produce the release in time for COOLSHIRT’s deadline.
