Ecker Construction is a regional provider of commercial construction services. The business selected Augmental and web design agency Twwist Creative to develop a new website, citing a need for a more modern and complete demonstration of its services.
Augmental created the website architecture; conducted search engine optimization; wrote the copy, and performed the final review to improve conversion. The resulting website has significantly improved its position for both regional and national search terms and is a more engaging, clean, and conversion-focused site.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
Ecker Construction is a regional provider of commercial construction services. The business selected Augmental and web design agency Twwist Creative to develop a new website, citing a need for a more modern and complete demonstration of its services.
Augmental created the website architecture; conducted search engine optimization; wrote the copy, and performed the final review to improve conversion. The resulting website has significantly improved its position for both regional and national search terms and is a more engaging, clean, and conversion-focused site.
