“Kevin is a true pro, and we’ve enjoyed tons of success working with him.”
“Kevin developed a content marketing plan based on extensive research into our business and industry. He helped us better understand points of differentiation for our company and for each of the products we offer. The writing he provided was clear and professional, and it has allowed us to reach the right people with the right messaging at the right time.”
NuWhirl Systems Corp is a leading supplier of high-quality whirlpool bath components and pumps to manufacturers and to the custom marble and granite bath industry. Its Infusion system pressurizes water with oxygen-rich microbubbles that moisturize, restore, and exfoliate skin.
NuWhirl chose Augmental to write content for a brochure promoting Infusion to the consumer “wellness” audience. The challenge of the project was establishing effective messaging for a B2C sell, as much of NuWhirl’s marketing emphasis had been business-to-business.
Augmental:
The result is a marketing piece that is much more focused on the needs of the consumer: speaking in an informal but professional manner, combining emotional and logical appeals, and using storytelling to illustrate benefits.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Kevin is a true pro, and we’ve enjoyed tons of success working with him.”
“Kevin developed a content marketing plan based on extensive research into our business and industry. He helped us better understand points of differentiation for our company and for each of the products we offer. The writing he provided was clear and professional, and it has allowed us to reach the right people with the right messaging at the right time.”
NuWhirl Systems Corp is a leading supplier of high-quality whirlpool bath components and pumps to manufacturers and to the custom marble and granite bath industry. Its Infusion system pressurizes water with oxygen-rich microbubbles that moisturize, restore, and exfoliate skin.
NuWhirl chose Augmental to write content for a brochure promoting Infusion to the consumer “wellness” audience. The challenge of the project was establishing effective messaging for a B2C sell, as much of NuWhirl’s marketing emphasis had been business-to-business.
Augmental:
The result is a marketing piece that is much more focused on the needs of the consumer: speaking in an informal but professional manner, combining emotional and logical appeals, and using storytelling to illustrate benefits.
