“Kevin is a true pro, and we’ve enjoyed tons of success working with him.”
“Kevin developed a content marketing plan based on extensive research into our business and industry. He helped us better understand points of differentiation for our company and for each of the products we offer. The writing he provided was clear and professional, and it has allowed us to reach the right people with the right messaging at the right time.”
NuWhirl Systems Corp is a leading supplier of high-quality whirlpool bath components and pumps to manufacturers and to the custom marble and granite bath industry. Its Infusion system pressurizes water with oxygen-rich microbubbles that moisturize, restore, and exfoliate skin.
NuWhirl chose Augmental to write content for a brochure promoting Infusion to the consumer “wellness” audience. The challenge of the project was establishing effective messaging for a B2C sell, as much of NuWhirl’s marketing emphasis had been business-to-business.
Augmental:
The result is a marketing piece that is much more focused on the needs of the consumer: speaking in an informal but professional manner, combining emotional and logical appeals, and using storytelling to illustrate benefits.
