“Over a dozen successful product launches, generating millions in revenue.”
“The email campaigns Kevin has produced have made a big difference. He’s identified competitive advantages our company has always had but hasn’t always highlighted. Then, he’s written emails in a way that gets beyond features and benefits.”
NuWhirl Systems Corp. supplies high-quality whirlpool bath components and pumps to manufacturers and to the custom marble and granite bath industry. The company relied on Augmental to develop copy for its email marketing campaigns announcing new wellness products and part updates. The aim was to drive recipients to NuWhirl’s website by teasing benefits and features.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
“Over a dozen successful product launches, generating millions in revenue.”
“The email campaigns Kevin has produced have made a big difference. He’s identified competitive advantages our company has always had but hasn’t always highlighted. Then, he’s written emails in a way that gets beyond features and benefits.”
NuWhirl Systems Corp. supplies high-quality whirlpool bath components and pumps to manufacturers and to the custom marble and granite bath industry. The company relied on Augmental to develop copy for its email marketing campaigns announcing new wellness products and part updates. The aim was to drive recipients to NuWhirl’s website by teasing benefits and features.
