PORTFOLIO

COOLSHIRT SYSTEMS: Content

CLIENT
COOLSHIRT SYSTEMS
SERVICES
Design, Content Creation, Content Marketing
LINKS

See Below

coolshirt-logo-large

“We’ve seen a real impact on our bottom line thanks to Augmental’s work.”

“Kevin’s writing is clear, targeted, and engaging, and he brings a studied and consultative approach to everything we do together.”

Jay Buckalew
CEO / MP
COOLSHIRT SYSTEMS

COOLSHIRT SYSTEMS is a leader in personal cooling systems for industries where performance is essential. Augmental has worked with the company on a variety of projects, including content marketing for its medical, film, and emergency services divisions.

As part of this work, Augmental has:

  • Conducted research externally and within the company to identify and select target markets.
  • Established the channels and tactics most likely to convert these audiences.
  • Recommended a content marketing strategy that leverages content creation, email and social media distribution, and search engine optimization.

Explore the blog posts that Augmental wrote as part of the content marketing project:

I can help your company with a project like this.

PORTFOLIO

XC Consulting: Website

CLIENT

XC Consulting

SERVICES

Website Copywriting, Architecture

LINKS
xc-consulting-homepage

“Working with Kevin and Augmental was a cathartic experience.”

“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”

Xavier Chang

Principal

XC Consulting

XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.

To achieve this objective, Augmental:

Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.

Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.

Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.

Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.

Wrote new case studies to add authority and trustworthiness to the consultancy.

I can help your company with a project like this.

PORTFOLIO

COOLSHIRT SYSTEMS: Content

CLIENT
COOLSHIRT SYSTEMS
SERVICES
Design, Content Creation, Content Marketing
LINKS

See Below

coolshirt-logo-large

“We’ve seen a real impact on our bottom line thanks to Augmental’s work.”

“Kevin’s writing is clear, targeted, and engaging, and he brings a studied and consultative approach to everything we do together.”

Jay Buckalew
CEO / MP
COOLSHIRT SYSTEMS

COOLSHIRT SYSTEMS is a leader in personal cooling systems for industries where performance is essential. Augmental has worked with the company on a variety of projects, including content marketing for its medical, film, and emergency services divisions.

As part of this work, Augmental has:

  • Conducted research externally and within the company to identify and select target markets.
  • Established the channels and tactics most likely to convert these audiences.
  • Recommended a content marketing strategy that leverages content creation, email and social media distribution, and search engine optimization.

Explore the blog posts that Augmental wrote as part of the content marketing project:

I can help your company with a project like this.

Websites Portfolio