Robert’s Lumber Sales protects goods during shipping and storage with individually-designed, cost-effective packing materials. Firm Media provided website design and other services to the business and selected Augmental to handle the copy.
Augmental’s aim in writing the copy was to make the services and products of the lumber business appealing and its message engaging. This approach in what might otherwise be a “boring” industry helped transform Robert’s Lumber Sales from a commodity provider to a standout business online.
“Working with Kevin and Augmental was a cathartic experience.”
“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”
Xavier Chang
Principal
XC Consulting
XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.
To achieve this objective, Augmental:
Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.
Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.
Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.
Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.
Wrote new case studies to add authority and trustworthiness to the consultancy.
Robert’s Lumber Sales protects goods during shipping and storage with individually-designed, cost-effective packing materials. Firm Media provided website design and other services to the business and selected Augmental to handle the copy.
Augmental’s aim in writing the copy was to make the services and products of the lumber business appealing and its message engaging. This approach in what might otherwise be a “boring” industry helped transform Robert’s Lumber Sales from a commodity provider to a standout business online.
