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“My Fair Lady” in AI

We showed our kids My Fair Lady for the first time. Since they were simultaneously horrified and entertained by Henry Higgins, I tried to get ChatGPT to replicate his personality. (I’m sure I’ll post more

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VR / AR Project: Balloon Escape

If you ever wanted to control the weather, you’ll get your chance in the near future. I completed writing for Slipgate Studio’s augmented and virtual reality experience, Balloon Escape. It grants you power over the elements

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Writing for Time Travel

O’Reilly Auto Parts “sells” a flux capacitor if you’re interested in time travel. The product has been listed since the late 2000s, a hidden and humorous bit of content that has attracted tens of thousands of

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’80s Music in the Morning

Because of COVID-19 concerns, my daughters are home from school. My wife is a veterinarian helping pets in need, so we’re both doing double duty. I’ve been playing ’80s music for the kids most mornings

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XC Consulting: Website

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XC Consulting

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Website Copywriting, Architecture

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“Working with Kevin and Augmental was a cathartic experience.”

“Together, we refined my company’s purpose, points of differentiation, and audience. I’ve been amazed at how well he captured what my company does.”

Xavier Chang

Principal

XC Consulting

XC Consulting works with business leaders to define and improve their company’s processes. The consultancy approached Augmental for help engaging and converting more of the prospective clients who visit its website.

To achieve this objective, Augmental:

Performed research and client interviews. This analysis allowed Augmental to identify areas for improving the site.

Worked in partnership with D.Hill Design to recommended changes to the site’s structure, user experience, and messaging. This included simplifying navigation to encourage conversion.

Used a problem-agitation-solution approach to rewrite the homepage. Augmental re-centered the content to make the website visitor the “hero” of the story.

Re-wrote the “Services” webpage and other site pages to clarify what clients can expect and to demonstrate the value of the consultancy’s offerings.

Wrote new case studies to add authority and trustworthiness to the consultancy.

I can help your company with a project like this.

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“My Fair Lady” in AI

CLIENT
SERVICES
LINKS

I can help your company with a project like this.

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